Contract: Part Time (29.6 hours) - Initially for 6 months with the possibility of extension
Reports to: Head of Marketing
FTE: 0.8
Organisation Background
AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value.
The ICMP and SAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students.
SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow.
ICMP, with campuses in London, Liverpool and Leeds, has been developing and delivering music education and training to students of contemporary music for more than 40 years, longer than any other UK music school.
Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world’s leading educator for the creative media industries.
Role Overview
We are seeking a proactive and creative Marketing Officer to manage the short courses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our website and Shopify store are always up-to-date, while delivering engaging campaigns that highlight our offerings and success stories.
This is an exciting opportunity to join a small busy team and be very hands on with all elements of the marketing mix, whilst being immersed in creative media.
Key Relationships
Head of Marketing
Head of Short Courses
Campus Managers
Recruitment team
Campus support team
Principal Responsibilities
Website Management Maintain and update course information on institutional websites and Shopify store. Ensure accurate pricing, schedules, and descriptions for all short courses.
Maintain and update course information on institutional websites and Shopify store.
Ensure accurate pricing, schedules, and descriptions for all short courses.
Marketing & Promotion Develop and execute marketing campaigns to raise awareness and generate leads. Create and share compelling content, including user generated content, success stories and news updates. Manage paid advertising campaigns across platforms (Google Ads, social media).
Develop and execute marketing campaigns to raise awareness and generate leads.
Create and share compelling content, including user generated content, success stories and news updates.
Manage paid advertising campaigns across platforms (Google Ads, social media).
Lead Generation & Sales Implement strategies to convert leads into course bookings.
Implement strategies to convert leads into course bookings.
Collaboration & Brand Alignment Work closely with academic and admissions teams to ensure consistent messaging. Uphold brand standards across all marketing materials.
Work closely with academic and admissions teams to ensure consistent messaging.
Uphold brand standards across all marketing materials.
Reporting Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities Adopting a test, learn, refine approach to suggest future improvements Reporting back on KPIs relating to digital channels Monitoring and reporting on competitor activity
Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities
Adopting a test, learn, refine approach to suggest future improvements
Reporting back on KPIs relating to digital channels
Monitoring and reporting on competitor activity
Other Working cooperatively, collaboratively, and flexibly with the team Demonstrating and promoting professional and ethical behaviour Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence
Working cooperatively, collaboratively, and flexibly with the team
Demonstrating and promoting professional and ethical behaviour
Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence
Key Performance Indicators
Sales short courses
Lead generation
Quality and accurateness of reporting
Accurate and timely administration, record keeping, general queries responded to accurately and promptly, and all tasks completed in line with procedures and deadlines
Selection Criteria
Essential
Experience operating at Marketing Officer level or equivalent
A degree in Marketing, Communications, Business or a related field
Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing
Experience of working as part of a team
Organised, excellent communication skills, and attention to detail
Proficient in Microsoft Office
Ability to work independently and as part of a team
Must have right to work in UK
Desirable
Basic understanding of SEO
Experience of working within the Higher Education sector
Experience of Shopify or ecommerce platforms
An interest in Creative Media
Person Specification
Creative and innovative
Results-oriented and proactive
Attention to detail
Team player, with good interpersonal skills
Good work ethic and positive attitude
Ability to learn quickly and adapt to changing circumstances
Passion for marketing and interest in keeping up-to-date with the latest trends and developments in the industry
Passion for social media